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Whatever
they may be, organisations for reasons usually linked
to the improvement of their efficiency, the globalization
of their markets, the change of location of their activity
centres, the upholding of their competitiveness and the
growth of their profits, are led to pattern themselves
upon a permanent movement of adaptation and transformation.
Within
this context of permanent change, when the question is
no longer whether "everybody follows?" but rather
"do we do what we should where we should do
it? "Permanent Change Management Europe (P.C.M.E.)
promotes "the art of
changing" as an alternative to "the science
of change."
Until
recently, it was indeed considered that everyone
had to participate in the same way,
with the same attitude, in
the organisation’s cultural renewal and transformation.
This
view brought on deviations as regards behaviour, abusive
control on the method used to carry things out rather
than on the expected outcome: procedures would prevail
over results and this led to organised
change.
Today,
priority is given to "the spirit"
with which things should be done and to what has to be
done rather than to the mode of procedure. Nowadays, organisations
have to face situations that require more and more
flexibility, fast adaptation to an environment,
to a context in constant mutation,
where the development of
ideas, initiatives, actions wins over the systematic of
the process.
Yet,
what is change?
Organisations,
institutions move from an Old World, where all participants
are playing by the rules and are focusing on the mode
of action, to a world where actors are pondering on the
meaning of action.
This
mutation calls into question the whole of mediums of action
accepted so far.
The former world is relying on three features specific
to a society of mechanistic type.
-
Authority has absolute power: there
is a consensus on the fact that people interfering with
this authority would interfere with the nature of the
world.
- Personal
improvisations are feared because they would disrupt order.
They are repressed and penalised.
- Behaviours
result from rigid and proven rituals, inherited from distant
ancestors whose legacy should not be called into question.
The
Labour Scientific Organisation used these features to
develop its rules. These rules are:
- The
boss knows: this authority cannot be called into question,
knowledge belongs only to the manager.
- There
is only one method. the modus operandi and the procedures
are established to avoid any improvisation:
- Actors
willingly accept to follow these scientifically implemented
rules.
The
end of 20th Century and the move to the 21st Century is
marked by three fundamental changes:
- Technical
progress, and especially in Information Technology. Everybody
has a grasp on knowledge thanks to this evolution.
- Disputing
Society and the established order shows man’s liberation.
In order to succeed, to become even more efficient, organisations
must take the risk to " free " the
individuals. These become aware of their personal sovereignty,
their freedom and they insist on their right to self-determination.
- This
transformation releases not only a significant innovative
and creative potential but also a permanent critical process
that will question authority, rules ...and even challenge
them.
Change
also becomes the fertiliser of innovation, constant creation,
and its nourishing substance. Adaptive and innovative
organisation will develop owing to the command of the
changes brought about by economical and technological
progress.
The
21st Century welcomes the age of relations characterised
by communication predominance, space-time relativity,
networks supremacy; one’s taking into account the non-rational,
the constant uncertainty
due to permanent change, the rise of ethics, the globalization
of phenomena and, the awareness of complexity.
Referring
to Paul Watzlawick, who co-founded
the Palo Alto group and wrote a methodology
of change; there is two types of change: change
1 and change 2.
In
The systemic growth of organisations, Pierre-Marc
Meunier cites the zoologist Jean Dorst. The latter also
distinguishes two levels of change: the microevolution,
a species progressively moving to another which is related
(change 1); but also the macroevolution,
a type of organisation moving to another: the move
from fish to batrachians, from batrachians to reptiles,
from reptiles to birds, then to mammals (change 2).
More
intuitively, change may just be the awareness of
a complementary dimension, a more globalizing perception
of what we are as an individual, as a group, as a member
of a permanently changing organisation, which interacts
with other organisations.
It
may also be replacing the overused word crisis,
by the word change or by
the words transformation, progressive and permanent mutation
of Society, of ourselves, of the organisations in which
we live and through which we go.
Change
may simply be moving from knowledge to the exploitation
of that knowledge, the know-how, to the blossoming of
the individual, the know-who, and this in a permanent
and recurring way.
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Above
all, change is probably to accept change !
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