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Corporate
Development
Process (CDP)

CORPORATE DEVELOPMENT PROCESS
Changing Soft Issues into Profit & Growth

A Customer... "We have never had that many means of communication and fact is... that communication remains the number 1 problem in our company".

Aren't internet, e-mail, ISO, video- and teleconferences, meetings, Lotus notes, personal guidance, training and good intentions offering the answer?

They are! But only the symptoms are cured in most cases. Underlying causes of bad communication are often neglected or receive too little attention.

Against a background of fierce competition, rapid successions of changes, more sophisticated communications and e-conomy structures, human capital becomes increasingly important. Personnel requirements nowadays are high, and the real challenge is to keep the employees motivated.


The Corporate Development Process:
Improving motivation management
in your company

  • Objective of a company: generate money, make profit.
  • Objective of the modern manager and leader: to further develop the human capital to the benefit of personal growth and growth for the company.
TOP: generating and delegating vision and strategy
To motivate
MIDDLE: generating operationnal mission statements & creating the conditions for realisation
CDP
To motivate
To motivate
EMPLOYEE: réalisation & continuous improvement
To motivate
LOWER: translation in short term objectives & creating conditions for achievement

But how do we do this?

  • Added value of CDP: gives the solutions for the creation of a motivating environment wherein people can optimally perform and wherein they can develop themselves. This will evidently lead to higher quality and productivity, and improving quality of life. It will also control the levels of stress.

    Concrete CDP results in your organisation :

    The Corporate Development Process differentiates itself from many other models. The Unique Value Proposition: Result driven and simplicity of realisation. CDP offers a fast and steady result. R.O.I. is a logical result output.

    CDP leads to:
  • Quality improvement
  • Productivity increase
  • More efficient use of computers, machinery, raw materials, information,...
  • Increased commitment towards the customers
  • Decreased personnel outflow
  • Decreased grey absenteeism
  • Controlled stress levels

    Better results ...

    How ?

    The Corporate Development Process measures the causes of confronted behaviour as shown by your employees.

    External company efficiency: the consequences of behaviour:
  • 1. Market competitiveness (corporate image)
  • 2. Communication standards (improvement of communication standards) Internal company efficiency: the symptoms of behaviour!
  • 1. Attitude towards quality (vision deployment, zero-defect focus,...)
  • 2. Labour relations ( unwillingness, low work rhythm)
  • 3. Job Stress ( excessive work-pressure, absenteeism)
  • 4. Attitude towards productivity ( lack of synergies, change, decision making,...).

    Consequences are:

  • Unrealistic and confusing deadlines:
  • egocentricity
  • Lack of care for employees
  • distrust
  • Poor training and development
  • laissez-faire, laissez-passer
  • Low employee commitment
  • lack of certitude about the future
  • Unfriendly, stressed environment
  • Lack of ownership

    What does CDP exactly do ?

    CDP shows the underlying reasons for the way customers and employees perceive you organisation and its communication. Behaviour 'to the outside world' is linked to the internal bearings: How is the quality policy perceived? How do employees cope with pressure and job stress? How are the hierarchical relations? Is there a participatory environment? What is done with interpersonal conflicts? How inclined are employees to meet productivity targets?

    CDP proposes detailed action plans to alter management's attitude towards employees and strategy.

    Your motivation policy and the way this is perceived by your management are key in this respect.

    Environment

    Behaviour

    Communication
    Motivational forces
    Motivating behaviour
    Motivated messages
    What I receive from my environment
    What I do in perception of what I receive
    What I say in defence of what I have done

    The Corporate Development Process is a reflection on how employees perceive the organisation. In this mirrored image, specific de-motivated behaviour can be traced and switched in motivating leadership.

    The answer through CDP

    The Corporate Development Process will support you in the development of attitudes, behaviour and structures you need for the permanent energy to increase motivation in your company. The following 10 elements are analysed as the "success factors" of motivation:

  • Clear goals
  • Interest in welfare
  • Human skills training
  • Achievement
  • Respect
  • Recognition
  • Commitment
  • Trust
  • "Ownership"
  • Support

    The model



    How does the CDP- program proceed?

    A survey consisting of 100 statements. All members of the organisation give their opinion on these 100 statements during 10 days. 10 statements per day during 10 days increases the objectivity of the answers. "Emotion of the moment" is neutralised (principles of emotional intelligence). Answers can be given on paper or on the intranet.

    Some elements from the survey:
  • Transparent language,
  • Dependency,
  • Autonomy, Eye for detail,
  • Leadership example,
  • Challenge,
  • Honesty,
  • Information throughout Clear Assignments,
  • Mentoring,...
  • Acknowledgement
  • Emotional balance
  • Initiative
  • ...

    Steps within the CDP Model

  • 1. Presentation to the General Management.
  • 2. Co-ordination with the process owner and tailoring of statements.
  • 3. Individual answers to the statements by the employees and by management.
  • 4. Analyses of the results and writing of the CDP report + action plan.
  • 5. Presentation of the results and concrete recommendations to the Management.
  • 6. Coaching of the responsible managers and the direct employees.
  • 7. Implementation of the actions.

    CDP, first level of benefits

  • 1. User friendly survey
    Acceptance
  • 2. Focus on all the layers of the organisation.
    Commitment
  • 3. Computer aided internal benchmarking
    Learning process
  • 4. Scientifically proven and acknowledged by several business schools on the international level
    Objectivity
  • 5. Eases the development of a uniform and transparent management culture.
    Team spirit
  • 6. Analysis of the "Danger lines", domains that ask for immediate action.
    Action targets

    CDP second level of benefits

  • 1. Aims at the causes, not at the symptoms
    Result oriented
  • 2. Promotes the development of the individual to the favour of the company growth
    Organisational expansion
  • 3. Links personal motivation to the Group Dynamics
    Synergy
  • 4. Integrates the customer and the market
    Image improvement
  • 5. Clarifies the potential for improvement concerning leadership and participatory management
    Personal asessment
  • 6. increases the turnover and decreases the operational costs
    Profit

    You are not stuck with expensive words and eye-catching strategies that have to be translated in action plans.
    CDP provides you with solutions upon measurement.

    Is CDP a good program for your company?

    Today CDP is integrated by companies that:

  • Want to develop their efforts in the sphere of technology and organisation by giving more attention to the human capital and a participatory management style.
  • Want to give more attention to the development of their Human Resources Management, realising that they gain a strong competitive advantage from it.
  • Value a quantitative measuring tool to examine the satisfaction of employees (i.e. in the scope of the TQM strategy or the EFQM policy).
  • Want to use a diagnostic expedient before making decisions about change projects or re-orientation (Joint Ventures, Reengineering, Buy-In, Internal restructuring, etc.).
  • Want to assess communication problems and team-building opportunities. Want to reinforce their leadership style and charisma.
  • Want to start up efficiently after redesigning processes, after merging organisations or before take-over of businesses.

    Some references

  • Alpha Bookbinding (IR)
  • Belgian Bankers Association (B)
  • East West Consulting (B)
  • European Information Center Poland (PL)
  • ICL (SK)
  • Jenewein Consulting (SK)
  • Kodak(TS)
  • LogicSoft (NL)
  • Norfolkline (B)
  • Romanian Post (RO)
  • Spadel (B)
  • Tiense Suikerraffinaderij (B)

Online form
Company Tel
Name Fax
Function Email
Yes, I want a more detailed presentation of the CDP
I would like to be contacted for an appointment with PCME
I wish more information on :
PERMANENT CHANGE MANAGEMENT EUROPE

Avenue nouvelle, 111
B - 1040 Brussels

Tel + 32 (0)2 640 55 46
Fax + 32 (0)2 640 55 46

PCME@euronet.be

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